EXCLUSIVE: Snapchat’s parent company Snap commissioned UK producer Barcroft Studios and BIPOC-owned CALICO to produce As I am, an original series highlighting the stories of Asian Americans.
Each of the six episodes follows a central figure as they share their culture and history, and open up on their efforts to challenge and shatter stereotypes, tackle ongoing discrimination, hate crimes and terrorism.
These include a comedian, an activist fighting to protect the elderly from violence, and rapper and activist China Mac. Dino-Ray Ramos, host of Deadline’s New Hollywood podcast, also features.
As I am is directed by Alice Gu, the director of the feature documentary behind King of donuts. The executive producers are John Farrar for Barcroft Studios and Danny Lee for CALICO. It is produced by Ellie Winstanley and Alex Mucadum for Barcroft Studios.
Lee said, “As a first-generation Asian American who grew up facing racism, this recent wave of fear-fueled hate crimes has turned time back dramatically. Thanks to our partners at Snap and Barcroft for taking the initiative to solve the problem organically by providing a platform to show Asian Americans as multidimensional, and ultimately proving that we are not your. enemy.
Farrar, Creative Director of Barcroft, added: “These are amazing films told by fearless people and we feel deeply honored to help amplify this important message.”
Barcroft has a pedigree when it comes to the Snap originals, having made series including Frontline heroes for Snapchat. The series told the stories of frontline workers at the height of the coronavirus crisis last year.
Here is the As I am trailer: